The one-time smartphone industry pioneer recently concluded a three-year long restructuring process and has largely halted the bleed, but it is now up to Chief Executive John Chen to prove that the company's new devices and services are capable of generating sustainable new streams of revenue and returning it to profitability.
It is worth mentioning that BlackBerry has increasingly lost relevance as a smartphone company in the years since the 2007 launch of Apple's touchscreen iPhone and the 2008 introduction of Google-powered Android phones.
"BlackBerry is still fighting for survival. They still need to turn around and develop a viable ongoing business model," said Morningstar analyst Brian Colello.
"Their products are certainly pointing toward that and the new strategy makes sense, but there is still a lot of execution risk at this point in a very competitive market."
The company is hoping the Classic and the launch of its new mobile device management system - BlackBerry Enterprise Service 12 (BES12) will help it claw back ground ceded to rivals in both the hardware and services market.
The BES 12 platform will allow IT managers at large firms and government agencies to not only manage and secure BlackBerry devices, but also all Android, iOS and Windows-based devices on one platform.
BlackBerry is betting that the enhanced security features on its BES 12 platform, coupled with a range of value-added services, will help revive revenue growth and stem its slide.
"BES12 is the most important product launch, as it is needed to stem the service revenue decline," Scotiabank analyst Daniel Chan said in a note to clients on Tuesday.
Passport sports a 4.5-inch square and touch-enabled display and three-row QWERTY keypad. The BlackBerry Passport flaunts a 4.5-inch square display with 1:1 aspect ratio, a resolution of 1440×1440 pixels and a density of 453ppi. The display is also protected by Gorilla Glass 3.
The smartphone is powered by a 2.2GHz Qualcomm Snapdragon 801 quad-core processor coupled with Adreno 330 GPU and 3GB of RAM. Also featured are 32GB internal storage, microSD card support, 13-megapixel rear camera with optical image stabilization, 2-megapixel front-facing camera, and a 3,450mAh battery, which the company claims is good enough to last up to 30 hours on a single charge.
Connectivity options include LTE support, Wi-Fi, Bluetooth and GPS. On the software front, the Passport runs on BB10.3 operating system.
It is worth mentioning that BlackBerry has increasingly lost relevance as a smartphone company in the years since the 2007 launch of Apple's touchscreen iPhone and the 2008 introduction of Google-powered Android phones.
"BlackBerry is still fighting for survival. They still need to turn around and develop a viable ongoing business model," said Morningstar analyst Brian Colello.
"Their products are certainly pointing toward that and the new strategy makes sense, but there is still a lot of execution risk at this point in a very competitive market."
The company is hoping the Classic and the launch of its new mobile device management system - BlackBerry Enterprise Service 12 (BES12) will help it claw back ground ceded to rivals in both the hardware and services market.
The BES 12 platform will allow IT managers at large firms and government agencies to not only manage and secure BlackBerry devices, but also all Android, iOS and Windows-based devices on one platform.
BlackBerry is betting that the enhanced security features on its BES 12 platform, coupled with a range of value-added services, will help revive revenue growth and stem its slide.
"BES12 is the most important product launch, as it is needed to stem the service revenue decline," Scotiabank analyst Daniel Chan said in a note to clients on Tuesday.
Passport sports a 4.5-inch square and touch-enabled display and three-row QWERTY keypad. The BlackBerry Passport flaunts a 4.5-inch square display with 1:1 aspect ratio, a resolution of 1440×1440 pixels and a density of 453ppi. The display is also protected by Gorilla Glass 3.
The smartphone is powered by a 2.2GHz Qualcomm Snapdragon 801 quad-core processor coupled with Adreno 330 GPU and 3GB of RAM. Also featured are 32GB internal storage, microSD card support, 13-megapixel rear camera with optical image stabilization, 2-megapixel front-facing camera, and a 3,450mAh battery, which the company claims is good enough to last up to 30 hours on a single charge.
Connectivity options include LTE support, Wi-Fi, Bluetooth and GPS. On the software front, the Passport runs on BB10.3 operating system.
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