The collections of Salman Khan's Jai Ho have been below expectations, starting Bollywood's year on a dismal note. Trade pundits, critics and many among the superstar's fan base felt something was amiss in the film and that Salman needs to reinvent himself.
Salman's first release in well over a year - his last film was Dabangg 2 in December 2012 - will not create any new records even if it scrapes through to become a hit. The façade of riding a message on the common man has indeed gone for a toss.
The box-office outcome of Jai Ho, touting Salman's brother Sohail Khan as director, is glaring because the film was expected to break a few records created by the actor's bête noire Shah Rukh Khan's Chennai Express and buddy Aamir Khan's Dhoom 3.
Salman's first release in well over a year - his last film was Dabangg 2 in December 2012 - will not create any new records even if it scrapes through to become a hit. The façade of riding a message on the common man has indeed gone for a toss.
The box-office outcome of Jai Ho, touting Salman's brother Sohail Khan as director, is glaring because the film was expected to break a few records created by the actor's bête noire Shah Rukh Khan's Chennai Express and buddy Aamir Khan's Dhoom 3.
Jai Ho collected a meagre Rs 60.68 crore in its first three days compared to Dhoom 3, which collected Rs 107.61 crore, and Chennai Express (Rs 100.35 crore). This, despite Salman's film releasing across 5,000 screens worldwide.
Source: Bollywood News
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